Designer Peter Skillman ran an experiment called the “Marshmallow Challenge.”
Simple rules: 20 spaghetti sticks, 1 yard of tape, 1 yard of string, 1 marshmallow. Build the tallest tower in 18 minutes. Marshmallow must be on top.
He tested 2,000+ people. The results shocked everyone:
This isn’t luck. It’s systematic failure.

MBA students’ time allocation:
11:47 - "Who should lead?"
11:49 - "Let's hear everyone's ideas"
11:52 - "We need a plan first"
11:58 - "Triangles or squares?"
12:03 - Someone finally touches the spaghetti
15 minutes gone. Spaghetti still on the table.
Kindergarteners?
They just start building. Tower falls, they laugh and rebuild. No talk.

What does business school teach you?
These skills matter. But there’s a side effect: you learn to “align” before doing anything.
Tom Wujec’s TED talk revealed MBA teams spend 15 minutes deciding “who’s CEO of Spaghetti Inc.” Not because they’re dumb—because they’re trained this way.
Kids don’t care who’s boss. They just want to build tall towers.
This waste happens in your company every day:
MBA teams look more professional:
But it’s all theater.
Skillman found these teams full of:
Kindergarteners argue openly: “No, that won’t work!” Then keep building. Their collaboration is messy but real. They watch the marshmallow, not each other.
In 2009, Google spent 3 years building Google Wave.
Hundreds of engineers. Millions of dollars. Built on assumptions about how users “should” communicate.
Launch day: thunderous applause. 8 months later: shut down.
Why? They tested the “marshmallow” (real user needs) last.
Compare to iPhone: 18 months of aggressive iteration. Jobs threw early versions across the room. Not because he was mean—because he refused to wait until the end to test.
After facilitating 50+ games, I’ve identified three ways adults sabotage themselves:

Time remaining: 17:42
MBA team: “The marshmallow’s pretty light, right?” “Yeah, and spaghetti sticks are basically beams.” (Nobody picks up the marshmallow)
Time remaining: 0:05
Place marshmallow. Tower collapses instantly.
“Wait, how much does this thing weigh?!”
Too late.
In your company, this looks like:
Kids test the marshmallow weight in minute 2. To them, assumptions are just “guesses that might be wrong.”
I timed one business school team:
Timeline:
Minutes 1-8: Whiteboard session
Minutes 9-14: Debating triangle vs square base
Minutes 15-16: Frantic building
Minute 17: Place marshmallow
Minute 18: Watch it fall
Post-mortem: “We just needed more time to build.”
Wrong. You needed less time to plan.

Kindergarten timeline:
Minute 1: Build something
Minute 3: Falls
Minute 4: Try different way
Minute 7: Falls again
Minute 9: Completely new approach
Minutes 10-18: Iterate, iterate, iterate
Result: Wobbly but standing tower
Bezos said most decisions need 70% of the info you wish you had. Wait for 90%, someone else ships first.
Worst failures happen at time remaining: 17:30.
Team has a standing structure. 15 inches tall. Marshmallow on top. It works.
Someone says: “Should we try to make it taller?”
Everyone nods: “We have time.”
Dismantle. Attempt ambitious redesign. Time runs out. Score: 0 inches.
Kids rarely do this. Why? They’re satisfied with “good enough.” No ego investment in building the “best” tower—just want the marshmallow to stay up.
Business version:
After 50+ teams, winners share patterns:

Interestingly, architects and engineers consistently win. Not smarter—just:
Don’t run this as “fun team building.” Run it as organizational health diagnostic.

Setup (5 minutes):
Observer scorecard:
First build attempt time: ____
Number of prototypes built: ____
Discussion vs building ratio: ____
Marshmallow tests: ____
Key dysfunction quote: ____
Debrief questions (don’t skip):
Last question is key. I’ve watched teams have real breakthroughs:
“Holy shit, we do this with products—perfect the pitch deck for 3 months, build the feature in 2 weeks, then wonder why it doesn’t work.”
The Marshmallow Challenge reveals a truth Silicon Valley gets but corporates resist:
When expertise teaches you to optimize for the wrong things, it becomes a liability.
MBA programs teach you to:
These matter. But when they dominate, they crowd out:
Kids haven’t been “trained” yet. They still work like startups: build → test → learn → iterate.
The question isn’t “should we hire more kids?” It’s:
How do we stop organizations from systematically killing adults’ “kindergarten behaviors”?
If you’re a product manager:
Track this metric next week: time discussing work vs time doing work.
If it’s not at least 3:1 favoring doing, you have a marshmallow problem.
If you’re a founder:
What does your culture reward? Fast failure or polished presentations?
Who gets promoted?
If you’re a team lead:
Try cutting your planning meetings in half. Use saved time for prototypes.
See what happens.
Most expensive phrase in any organization:
“Let’s schedule another meeting to discuss the approach.”
Sometimes the fastest way forward is:
Pick up the spaghetti. Start building.
Want to try the Marshmallow Challenge with your team? See our complete guide with materials and facilitation tips.
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